The pace of change has never been slower than what it is right now. it is an imperative to turn that pace into your competitive advantage.
WITH THOUGHTFUL, EMPATHETIC CHANGE EVERY ORGANISATION CAN ACHIEVE THIS.
LET’S FIGURE OUT WHERE TO START.
Digital Transformation | Organisational Transformation | Experience Design | Strategic Advice | Executive Counsel
DIGITAL TRANSFORMATION
Many businesses and organisations built digital capabilities for internal needs or chased trends as new digital tools became available. Today, the most competitive brands leverage digital as a capability allowing them to instantly respond to the user’s and market’s needs.
The outcome of digital transformation: cost efficiency, greater digital performance, stronger user engagement, improved team collaboration, stronger insights and more competitive digital products
ORGANISATIONAL TRANSFORMATION
By committing to a new way of viewing digital, teams will be challenged to work differently. Often this requires removing functional silos, introducing horizontal structures, working agile and with new tools that enable collaboration.
The outcome of organisational transformation: greater team collaboration, achieve more with less, data-driven decision making, agile team that responds to market, more competitive work
EXPERIENCE DESIGN
Across Marketing and Communications, understanding experience design and how to build with an iterative approach is still relatively new. It became well known from digital design culture (UX), but is one of the most powerful differentiators in what cuts through the noise today.
The outcomes of experience design: increased user engagement, improved user retention, more relevant content, better consumer relationships, stronger brand value and relevance
STRATEGIC ADVICE & EXECUTIVE COUNSEL
For transformation to happen, it must have buy-in from the teams that will deliver within it and from the leadership team. Without both, the transformation will struggle to succeed. Advising and counselling is often essential to ensure teams have guidance and leadership has support.
Outcome of strategic advice & executive counsel: senior leadership investment, cohesive organisational and digital change, transformation delivers business impact, teams are empowered vs burdened by change
Jenna Pelkey 